Description:
Multimedia Reporting – JMC 419 Video Package
I produced a broadcast-style video package exploring how University of Kansas students are using TikTok to build careers, showcasing their roles as content creators and social media managers. This assignment required skills in multimedia production, including scripting, voiceover narration, interview management, video editing, and B-roll selection. It emphasized my ability to create clear, engaging visual stories under time constraints, while maintaining a strong narrative focus.
TRT: 1:20
ANCHOR INTRO/VO – :15
STUDENTS AT THE UNIVERSITY OF KANSAS ARE CATCHING ONTO A GROWING TREND – USING SOCIAL MEDIA NOT JUST FOR FUN, BUT TO BUILD CAREERS. FROM RUNNING BRAND ACCOUNTS TO BECOMING INFLUENCERS THEMSELVES, KU STUDENTS ARE SHOWING HOW A DIGITAL PRESENCE CAN TURN INTO REAL-WORLD OPPORTUNITIES.
——- B-Roll: University of KU Students on phone, Addie making content for humble goat
SOT: – :11
Addie Hendrickson, Social Media – Humble Goat
“In this day in age, social media has really taken a grab on our world and changed a lot of the inside of business marketing…It’s been such a good tool for our company”
VO – :12
SOME LAWRENCE BUSINESSES ARE USING TIKTOK TO REACH LARGER AUDIENCES, WITH KU STUDENTS BEHIND THE CONTENT. ELEVATE, A SNEAKER STORE ON MASS STREET, USES TIKTOK SHOP AND LIVE TO PROMOTE AND SELL PRODUCTS.
——-B-ROLL: Diel making TikTok for Elevate
SOT. -:07
Olivia Diel, Social Media Manager – Elevate & Boom Boom Burrito
“I feel like if we didn’t have TikTok there wouldn’t be like a different – a better way of marketing all the shoes”
VO – :10
KU SENIOR OLIVIA NEELY HAS BUILT A FOLLOWING, AND A BUSINESS, ALL FROM HER PHONE. INSPIRED BY A TIK TOK SHE’D SEEN DURING COVID-19, NEELY STARTED CREATING CONTENT.
———–B-ROLL: Screen recording of Olivia’s social media
SOT. -:10
Olivia Neely, Influencer / Content Creator
“I remember showing them [her family] the video I was like guys watch this, this girl is making millions just posting on TikTok, um, and from then I like had that in the back of my brain that that’s something I wanted to do.”
OUTCUE
ELIZABETH SOLTIS, KUJH NEWS.
Elizabeth Soltis 